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Showing posts from May, 2009

The transactional flow of Sub Pop Records

Sub Pop is a legendary record label based in Seattle that has signed great bands like The Shins, The Postal Service and Nirvana. They recently celebrated their 2oth anniversary and they have a great site full of artist info, photography and a Listen feature which allows users to stream music. However, when purchasing music, the transactional flow of the site is confusing.

After adding an album (in MP3S format) by the Vaselines to the the shopping cart, I noticed several options including login, create an account, a delete icon, a link to the album and a checkout icon. However, a few of these items were unclear. I'm not sure why one would want to create an account (from the shopping cart) and there is no helpful information on the subsequent 'Sign Up' screen to explain the benefit or creating an account. The login and account options would be better placed outside the context of the shopping cart area or simply introduced at the beginning of the checkout process.
I finally …