Skip to main content

The transactional flow of Sub Pop Records

Sub Pop is a legendary record label based in Seattle that has signed great bands like The Shins, The Postal Service and Nirvana. They recently celebrated their 2oth anniversary and they have a great site full of artist info, photography and a Listen feature which allows users to stream music. However, when purchasing music, the transactional flow of the site is confusing.

After adding an album (in MP3S format) by the Vaselines to the the shopping cart, I noticed several options including login, create an account, a delete icon, a link to the album and a checkout icon. However, a few of these items were unclear. I'm not sure why one would want to create an account (from the shopping cart) and there is no helpful information on the subsequent 'Sign Up' screen to explain the benefit or creating an account. The login and account options would be better placed outside the context of the shopping cart area or simply introduced at the beginning of the checkout process.

I finally clicked the Checkout icon and began the transaction process. But on the third screen, I was asked to enter a shipping address! I thought I was downloading the digital MP3S format so why would I need to provide a shipping address? The site should contextually recognize that I am purchasing a digital version of an album and bypass the shipping address screen. This type of confusing transactional flow will frustrate users and may cause them to abandon the shopping cart altogether.

Sub Pop should minimize the number of choices in the Account area by removing login and create an account and make the flow more contextual by requiring users to enter only the information they need for that purchase. These changes would improve the overall music user experience of the site.

(Sub Pop Records gave me permission to use the image.)

Comments

Popular posts from this blog

Setting a price alert on Stubhub

A few weeks ago, my wife and I really wanted to see Alvvays and Frankie Rose at Metro in Chicago. But the show sold out and I was left to look for tickets second-hand. I've used Stubhub before to purchase concert tickets but up until now, hadn't tried their Price Alert feature which lets you set a ticket price max and be notified when the price goes below it. The user experience from beginning to end was really good. The feature is easy to find and provides very mobile-friendly controls to create the alert. The Price Alert tab was prominent on the event details screen - very easy to find. Note: today (1/5/18), Stubhub has removed those tabs and you have to tap an Info button top right of the viewport to look for the same feature. It's a still a good UX once you get there but it's an additional step. The Price Alert feature is intuitive and uses tappable numbers to let me pick the quantity of tickets (not a clunky dropdown menu or less efficient plus/minus p

Redesigning the MySpace music player

Originally a major competitor to Facebook, MySpace has evolved from a being a place for 'friendships' to an important site in digital music. Like Facebook, artists can create profile pages for fans to follow but artists can also embed songs into a music player for fans to listen to. This functionality has really opened the door for discovering new music (especially for new artists who don't have a label or a means of distribution and marketing). However, MySpace's music player (above) suffers from some usability issues including small controls and an inefficient screen layout . When advancing through a song, users have to move a very small slider control that requires unnecessary precision . An improved, larger control would be much easier to click and drag than the current small rectangle shape. Also, the two-row layout of songs in the artist's queue is inefficiently designed . A maximum of only five songs can be listed in the queue at one time and then user

KEXP's new Apple TV experience

I love KEXP . It’s a listener-supported radio station in Seattle. It streams all around the world on its website and mobile app. And they’ve had a really good app for the Apple TV for some time - great to stream in the house at a high volume!  And I’ve reviewed them before here . Oh, and also here .  They recently released an excellent new version of the app for Apple TV. And although it doesn’t introduce a lot of new features, it’s way more visually engaging and maximizes the screen real estate much better than before. Here are some of the major changes... Additional, prominent functionality- Archive (stream any show from the past) and streaming Settings The old version had a lot of wasted, unused screen real estate while the new version makes more efficient use of the screen New, large, colorful tiles along the bottom represent each song played in chronological order You can scroll left and right to see history of songs played (much further back in history than before) Larger album