Skip to main content

Cherry Red Records - Where do I look first?

Cherry Red records is an independent record label based in London. Established in 1978, the label is known for such artists as Dead Kennedys, Runaways, Everything But The Girl and most recently, Swervedriver. But despite the rich history of the label, the user experience of their website could be improved. 

Since elements on the homepage are styled similarly (color, weight) and the page is so information-dense, it’s difficult for users to know where to look first, where to focus their attention and where to find things. There’s so much to look at that the visibility of what’s important is reduced. And I understand the red color is a big part of their brand, but the page is so saturated that it makes things worse.

A redesign of the page would help, focusing on a more aesthetic and minimalist design, deciding on the most important information and organizing the page in such a way that the hierarchy is clear and user can find things quickly. For example, they should consider:

  • Consolidating the 11 main navigation items to 5-7, anything more has been proven to put a burden on people’s short-term memory, causing it to be difficult to remember where to find things
  • Combining related things like Offers, DVDs, Books, Vinyl under one new option called Browse (or Shop)
  • Removing the unnecessary Home option, as users expect to simply click a banner logo at the top to get back home
  • Moving some things off of the page entirely - for example, genres could be moved to the new Browse/Shop navigation option
  • Replacing the entire entire shopping cart area with a simple cart icon, light gray by default and when a user has at least one item in the cart, adding a number and turning the icon red
    • The change in visual state will get the user’s attention
    • Also, placing it directly below the main navigation area, a typical location on sites with a shopping component
  • Taking all of the social things (Facebook, Twitter, etc.), replacing them with icons only and moving them to a more familiar (and visible) top right of the page


These are just a few things that could help them improve the user experience of the Cherry Red's site.  

Comments

Tom Salamone said…
Whoever made that site should step away from the computer, douse it in gasoline, and burn it to the ground and never touch one again.

Popular posts from this blog

Ultimate Guitar's many Play buttons

In any UI, calls to action must be clear - represented either by intuitively labeled buttons, or instantly recognizable icons. When they're not, your users will have to do extra work to figure out how a feature works, how to get started, how to distinguish areas of the screen. This will cause them to hesitate, be confused, and simply take more time than needed to get something done. And they'll most likely forget next time they visit your app.

In the case of Ultimate Guitar, an excellent guitar community website which includes chords (and tabs) from 1000s of songs, the detailed view of a songs's chords have too many similar calls to action.



In the image above, notice the number of tappable elements that represent 'Play'. The first and second one (top of screen) seem to do the same thing - they briefly open a different, more robust view of the tabs, followed quickly by a modal asking me to upgrade. Not only are the options redundant but only the second one has a lab…

A site map for a music application

For the past several months, I've been working with the CHIRP Radio volunteer tech team to design a mobile solution that allows station DJs to plan out their weekly shows. At a high level, a DJ should be able to browse and select songs from a massive music library, and add them to one or more playlists, which can be used for their shows. The app also has functionality like the ability to read album reviews, view recent activity by DJs in the app, and review a DJ's profile.
A site map is an important artifact when designing any application or website. It shows how the overall navigation should be structured, can be used with end users to validate the taxonomy, and is helpful for developers as a companion to wireframes or mockups.
Below is a site map I recently created for the project. The highest level navigation options are lighter in color, while as the user navigates deeper, darker colors are used to represent those options. The coloring isn't necessarily a known best p…

This Is My Jam - a well-designed, responsive web application

This Is My Jam is a music app that lets users share one song at a time with others. If there’s a song that you absolutely love right now and want to the world to know about it (which I often do), you can select the song, post it to your page and tell the world ‘this is my jam!’. Not only is the app’s value unique but the user experience is good, specifically when it comes to choosing a new jam. 
First of all, the app is responsive, slightly changing the layout of screens according to users’ device sizes. This is important because it delivers a consistent experience from web to mobile (without having to learn or download a separate native app) while the folks at This Is My Jam only have to maintain one web experience that adapts to users’ devices (that is, they don’t have to manage a web AND native mobile experience and all it entails). 
And this isn’t just some responsive web site where the content shifts around - this is a web application, folks, and it’s not easy to do. Web applicatio…